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Dr. A. SUMATHI

DESIGNATION         : ASSOCIATE PROFESSOR IN COMMERCE

QUALIFICATION      :  M.COM. B.ED., MBA. M.PHIL., PGDCA., NET., PH.D

EXPERIENCE           : 16 YEARS

DEPARTMENT         :  COMMERCE INFORMATION TECHNOLOGY

Dr. A.SUMATHI, M.Com., B. Ed., M.Phil., MBA., PGDCA., NET., Ph.D., Associate Professor of Commerce,  Over all Coordinator of   Adithya’s Vignana Club. She has 16 years of experience in teaching and research. She has been awarded the Doctoral degree by Bharathiar University in the year 2014, She has completed MBA in Financial Management during the year 2014 in Bharathiar University, she has been conferred with the Degree of Philosophy in Commerce at NGM College, Pollachi in the year 2004, secured the degree of  PGDCA during 2004 at Annamalai University and Degree of Master of Commerce in NGM College, Pollachi during the year 2001.

She has published 22 research papers in reputed peer reviewed journals and she presented 40 research papers in various seminars and conferences. She successfully completed minor research project worth of Rs.230000 funded by UGC in the year 2014, Rs. 1, 20,000 from DST for conducting  Entrepreneurship Awareness Camp during the year 2015 and 2017 and Rs. 50,000 from National Human Rights Commission, New Delhi  or conducting Human Rights Awareness Camp during the year 2019. He has organized many national level conference in Rathinam Collge of Arts and Science, Coimbatore. With his prominent 9 years of research experience, he has produced 4 M.Phil scholars and 1 Ph.D Scholar and also at present, he is overseeing 3 Ph.D scholars. He enriched his teaching technique through attending more than 7 Faculty Development Programs and 15 workshops organized in various institutions.

 

SNO RESEARCH ARTICLES
1 INTERNATIONAL JOURNALS 15
2 NATIONAL JOURNALS 7
3 WEBINAR COUNT (ATTENDED) 20
4 WEBINAR COUNT (ORGANISED) 15
5 WORKSHOP ATTENDED 15
6 FDP COUNT 7
7 PROFESSIONAL MEMBERSHIP 3

SEMINAR AND CONFERENCE

8 INTERNATIONAL LEVEL : 6
9 NATIONAL LEVEL        : 30
10 STATE LEVEL 4
11 BOOK PUBLISHED 1

INTERNATIONAL / NATIONAL JOURNALS (23)

  1.  Published an article  titled “ Guerrilla Marketing” in HRD Times , Vol 13 ,Jan 2011 ISSN No. 0976-7401
  2. Published article in Readers Shelf titled “ Viral Marketing” Vol. 7 Issue No. 5 Feb 2011
  3. Published an article  titled “ Self Help Group and Micro Credit ” in HRD Times , Vol 13 ,Sep  2011 ISSN No. 0976-7401
  4. Published an article titled “ A Study on Job Satisfaction of Textile Show Room Employees in Coimbatore city” in Zenith International Journal of Multi Disciplinary Research, Vol. 4(9), Sep 2014
  5. Published an article titled “ Analysis of Growth of Indian Automobile Industry- A Decade Study” in the  International Journal of Social Science and Interdisciplinary Research” Vol. 3 (8)  August 2014 ISSN No.2277-3630
  6. Published article titled “ The Role of Primary Health Centre in Villages” in the International Journal of Marketing, Financial Services and Management Research  Vol.3(9) September 2014 ISSN 2277-3622
  7. Published article  titled “ A Study on Performance of Primary Health Centre in Villages with Special Reference to Coimbatore District” in the International Journal of Research in Social Science Volume (6) Issue 4 April 2016 ISSN 2249-4859
  8. Published article titled “ Recent Trends in Banking Sector in India” in the Conference Proceeding of National Conference on “The Role of Commerce in the inclusive growth and sustainable development of India” organized by SNMV College, Coimbatore
  9. Published article titled “Insurance Sector in India” in the Conference proceeding of International Conference on Repositioning India organized by SNR College.
  10. Published article titled “ A study on service quality of Primary Health Centre in Villages with special Reference to Coimbatore City” in the International Journal of Science and Engineering Volume 4 Issue 5 May 2016  ISSN 3221 5687, (P) 3221 568X
  11. Published article titled “ Financial Performance of Select Pharmaceutical Companies in India” in the International Journal of Science and engineering Research Volume 4 Issue 6 June 2016, ISSN 3221 5687, (P) 3221 568X
  12. Published article titled “ A study on Effect of Working Capital Management on the profitability of INFOSYS” in the ICTACT Journal of Management Studies in Volume 2 Issue 3  ISSN 2395-1664
  13. Published article titled “ A study on working capital management at Aravind Mills” in the International journal of Intelligence Research Volume 8, July – December 2016, (e) 0976-985 (p) 0976-985x
  14. Published article titled “Impact of SHG/NHG Organised and Promoted by Kudumbashree On Women Empowerment” in the International Journal of Commerce, Management and Computer Applications  Volume II, Issue 3 May- June 2016 ISSN : 2395 – 2091 (Online) : 2395 – 2083 (Print)
  15. Published article titled “Performance of Nationalized Banks in India an Overview” in the International journal of Technology Engineering and Research Volume 4 issue 1 July- December 2016 (e) 0980-9589 (p) 0980-9589x
  16. Published article titled “ Marketing Problems of  the Green products based on Traditional Pottery Industry Units in Palakkad District” in the International Journal of Management Research and Review” Volume 6, Issue 9 Sep/2016, Article No. 15 ISSN : 2249-7146
  17. Published article titled “ Intergenerational Occupational Mobility of workers in the traditional Pottery Industries in Kottayam District, Kerala- A Critical Approach” in the Bonfring International Journal of Industrial Engineering and Management Science” Volume 6, Issue 4, October 2016 ISSN : 2249-7146
  18. Published article titled “An Evaluative Study On Industrial Sickness Of Traditional Industries- A Case Study Of Traditional Pottery Industry Based On Selected Districts In Kerala” in the International Journal of Intelligence Research Volume 8, July – December 2016 (e) 0976-9859 (p) 0976-985x
  1. A. Sumathi and V. Sujadevi December 2016 “Financial inclusion of Rural people through chit funds provided by service Co-operative banks- based on selected  Banks in Kottayam disrict, Kerala” in the conference proceedings of National level conference on Sustainable Development in Corporate Sector- Problems, Prospective and Prognosis organized by Deparment of Commerce  Karpagam University, Coimbatore.
  2. Dr.A.Sumathi and Muralidhara. P Dec 2016 “Green Marketing” in the conference proceedings of National level conference on Sustainable Development in Corporate Sector- Problems, Prospective and Prognosis organized by Department of Commerce  Karpagam University, Coimbatore.
  3. Dr.A. Sumathi and T. Narashimhaiah Dec 2016. Corporate social Responsibility ” in the conference proceedings of National level conference on Sustainable Development in Corporate Sector- Problems, Prospective and Prognosis organized by Department of Commerce,   Karpagam University, Coimbatore.
  4. A. Sumathi, Ms. B. Senbagavalli & Dr. V. Sridevi (2020). “Policy Holders Awareness Towards Service Rendered By LIC Of India With Reference To Coimbatore District”, International Journal of Science and Engineering Research 3221 5687, (P) 3221 568X

WORKSHOPS ATTENDED

  1. Attended one day workshop on Value Based Education held at Dr. Mahalingam College of Engineering and Technology on 23rd October 2005
  2. Participated in the one day regional level Seminar on “World Trade Organisation and Multilateral Trade and Intellectual Property Rights” held at NGM College on 6th Dec 2005
  3. Participated in an one day workshop on Work Pressure to Work Pleasure on 28th July 2007 held at Avinashilingam University for women, Coimbatore
  4. Participated in Child Labour Survey organized by Kovai Class from 20th to 21st June 2008
  5. Participated in world Cancer Awareness Day held on 4th February 2008 organized by Sri Ramakrishna Institute of Oncology and Research
  6. Participated in the awareness march on WORLD AIDS DAY organized by Indian Red Cross Society on 15th December 2009
  7. Participated in the “Finishing School – Training Programme for faculty members-2010 held at Bharathiar University from 20th  to 22nd July 2010.
  8. Participated in the National level workshop on “Changing Scenario in Rural Marketing” organized by Department of Commerce, Sree Ramu college of Arts and Science, on 22nd February 2011
  9. Participated in the one day workshop on “ Research Analysis using SPSS” held on 11th August 2014 organized by Dr. G.R. Damodaran College of Science (Autonomous), Coimbatore
  10. Participated in the Three days workshop on “Faculty Leadership Camp” held at Anaikatti organized by INDIA Trust and Rathinam Group from 21st to 23rd May 2015
  11. Participated in the Faculty Development Programme on E- Taxation on 30th Jan 2016 held at Karpagam University
  12. Participated in the Faculty Development Programme on Insurance for Business Process Services held at PSG College of Arts and Science from 23rd May to 27th May2016.
  13. Participated in the Faculty Development Programme on “Entrepreneurship” held at Amirta Centre for Entrepreneurship Development from 19th December 2016 to 31st December 2016.
  14. Participated in the Faculty Development Programme on “ Outcome Based Education held at Nehru Arts and Science college, from 22nd May to 27th May 2017
  15. Participated in the National Workshop on Designing Curriculum for Sustainable Skill & Societal Development organised by Nehru Arts and Science College from 19th Jan 2018 to 20th Jan 2018.
  16. Participated in the one day international workshop on Plan Today for Better Tomorrow organized by Department of management Studies, Park’s College, Tirupur on 9th Jan 2019.
  17. Participated in the National level workshop on Caveat Emptor- Consumer Rights and Responsibilities organised by Sri Ramakrishna Mission Vidyalaya College of Arts and Science on 28th August 2019.

Orientation Programme

  1. Participated in the UGC Sponsored orientation course organized by  Academic Staff College Bharathiar University, Coimbatore from 03.11.2005 to 30.11.2005
  2. Participated in the faculty development programme on “ Flourishing Derivative Markets” conducted by ICFAI National College on 20th January 2006.
  3. Participated in the NSS Orientation Course organized by Avinashilingam University for Women on 22-08-2007 to 31-08-2007.
  4. Participated in the Training Programme on Life Skills Education for NSS Programme officers organized by Rajiv Gandhi National Institute of Youth Development at Bharathiar University on 28th and 29th January 2009
  5. Participated in the NSS Refresher Course organized by Avinashilingam University for Women on 18-01-2011 to 22-01-2011.
  6. Participated in the Faculty Development Programme on “Insurance for Business Process Services” organized by Tata Consultancy Services held at PSG College of Arts and Science from 23rd May to 27th May 2016.
  7. Participated in the Faculty Development programme on “Entrepreneurship” organized by Amirta Centre for Entrepreneurship Development sponsored by DST from 19th December to 31st December 2016
  8. Participated in the Faculty Development programme on ‘Research Methodology’ organized by Department of Computer Science on 10th March 2018
  9. Participated in the Faculty Development programme on “ Innovating Smart Teachers : Train the Trainer Concept- Version 2.2” organised by Nehru Arts and Science College from 25th April 2018 to 18th May 2018.
  10. Participated in the Faculty Development Programme on “ Innovating Smart Teachers : Train the Trainer Concept” organized by Nehru Arts and Science College from 18th Nov 2017 to 24th Nov 2017.
  11. Participated in the Refresher programme on Application of SPSS and PIVOT TABLE organised by Department of BBA, Nehru Arts and Science College  from 6th Sep 2017 to 7th Sep 2017.

PAPER PRESENTATIONS

  1. Presented a paper in the National Level Seminar on Rural Entrepreneurship Development organized by VLB Janakiammal College of Arts and Science on 24th Feb 2006
  2. Presented paper in the National level seminar on “Indian Banking in Globalized Era” conducted by Karpagam Arts and Science College on 24th Feb 2006
  3. Presented paper in the UGC sponsored National Level Seminar on New Facets of Marketing organized by Vellalar College for Women on 11th Sep 2006
  4. Participated and presented a paper in the National level seminar organized by Hindustan College of Arts and Science on 12th Sep 2006
  5. Presented a paper on UGC Sponsored National Level seminar on “Eradication of Poverty through innovative employment Scheme” held at Urumu Dhanalakshmi College, Trichy on 28th & 29th Sep 2006
  6. Presented paper in the national level seminar on Challenges and Opportunities in Banking and Insurance Sector held at Dr. NGP Arts and Science College on 30th Sep 2006
  7. Presented papers in the National Level Seminar on Issues and Challenges in Higher Education from 23rd to 24th Jan 2007 at Sree Sarawathi Thyagaraja College, Pollachi
  8. Presented Papers in the seminar organized  by Avinashilingam University for Women on HIV/AIDS and its Sociological impact of on Indian Women on 30 to 31  October 2007
  9. Presented paper in the National level seminar on “ Reforms in Banking and financial Sector” held on 15th Feb 2008 at Karpagam Arts and Science College, Coimbatore
  10. Presented paper in the National level conference on “ Indian Insurance Sector – Innovative, Sustainability and Social Impact organized by CMS College of Science and Commerce, Coimbatore on 23rd Feb 2008
  11. Presented papers on “ Marketing Strategies and Retail Revolution” organized by Dr. SNS Rajalakshmi College of Arts and Science on 07th March 2008
  12. Participated and presented paper on Preserve the Globe organized  by NSS units of P.S.G. R. Krishnammal College for Women on 10th March 2008
  13. Participated and Presented paper in the National level seminar on “Dimensions of Sickness in the small scale industrial sector” organized by Sree Saraswathi Thyagaraja College , Pollachi on 17th Oct 2008
  14. Presented paper in the NAAC sponsored seminar on “ IQAC-Defining Parameters for Promoting quality in Higher Education on 19th and 20th Dec 2008  conducted by Rathinam College of Arts and Science
  15. Presented paper in the National Level Seminar on “ the Global Financial Crisis and its impact on India” organized by Navarasam Arts and Science College for Women on 7th Feb 2009
  16. Presented paper in the National level seminar on MENTORING organized by Rathinam College of Arts and Science on 9th Sep 2009
  17. Presented paper on Recent Trends in Capital Market organized by Nehru Arts and Science College on 18th Sep 2009
  18. Presented paper on “Ecopreneurship” national level seminar organized by Nehru Arts and Science College on 21st Jan 2011
  19. Presented paper on “ Business Ethic held at Nehru Arts and Science College on 18th Feb 2011
  20. Presented paper in the National level seminar on Technopreneurship on 18th August 2012 at Nehru Arts and Science College
  21. Participated in the International Conference on Global Opportunities in Accounting and Finance held at GVG Visalakshi College for Women on 9th Oct 2012
  22. Presented paper in the National Level Conference on “ Innovative and Challenging Strategies in Management” organized by Kongunadu Arts and Science College on 20th Sept 2013
  23. Presented paper in the International Symposium on “ Innovation & Entrepreneurship for Economic Sustainability held at Vellalar College for Women, Erode  on 3rd Jan  2014.
  24. Presented paper in the ICSSR sponsored National Conference on “ Rural Agricultural Development in India: Challenges and Prospects” organized by Kamadhenu Arts and Science College on 10th Jan 2014
  25. Participated in the One day National Seminar on Methodological Issues in Commerce Research held at Sree Narayana Guru College, Coimbatore on 6th Jan 2015
  26. Presented paper in the International Conference on “Contemporary Issues of M-Commerce in Recent Scenario” held at Salem Sowdeswari College on 20th Feb 2015.
  27. Presented paper in the International Conference on “Contemporary Issues and Challenges of India in Global Scenario” held at SNR SONS College on 20th Feb  2015
  28. Presented paper in the National Level seminar on “ Emerging trends and Issues in Commerce” organized by Dr. SNS Rajalakshmi College of Arts and Science on 27th Feb 2015
  29. Presented paper in the National Conference on “ CSR as a Tool for Branding” organized by Rathinam College of Arts and Science on 25th March 2015
  30. Presented article in the International Conference on “The Impact of E-Commerce in Modern Business” held at Rathinam College of Arts and Science on 12th August 2015
  31. Participated in national level seminar on Best Practices in Research, Consultancy and Extension organised by  Vidhyasagar College of Arts and Science on 29th September 2015.
  32. Presented article in the International seminar on “The Role of Social Enterprise in the globalised Economy” held at Tiruppur Kumaran College for Women on 25th August 2015
  33. Participated in the National Level Seminar on “ Best Practices in Research, Consultancy and Extension” held at Vidayasagar College of Arts and Science, on 29th Sep 2015
  34. Participated and Presented a paper in the National level seminar on “Green Marketing – Emerging Opportunities and Challenges” organized by Department of Commerce and MIB, SNR Sons College on 10th Feb 2016
  35. Participated and presented a paper in the International Conference on “ Repositioning India – Emerging Dimensions “ held at SNR sons College, on 16th Feb 2016
  36. Participated and presented a paper in the international conference on Competency Building Strategies in Business and Technology for sustainable Development” held at Sri Ganesh School of Business on 19th Feb 2016.
  37. Presented a paper in the International Conference on “Re-Engineering Business Concepts  and Rapid changes in worldwide Business Patterns” held at Rathinam College of Arts and Science, Coimbatore on 18th August 2016
  38. Participated and presented a paper in the national level conference on “ The impact of GST in Indian Economy” held on 3rd Feb 2017 at Rathinam College of Arts and Science, Coimbatore
  39. Presented a paper in the National conference on Business Opportunities and Challenges in Cashless Era” – a panoramic view organized by Smt. Danamma Channabasaviah College of  Arts, Commerce, Science & Management studies, Kolar on 16th Feb 2017.
  40. Presented a paper in the International Seminar on “Impact of Accounting and Finance on Global Economic Turbulence” held at PSGR Krishnammal College for women on 2nd March 2017
  41. Presented a paper in the National conference in association with NABARD and SIDBI on Small and medium Scale Enterprises- opportunities and challenges in digital India organised by Silicon City College, Bangaluru held on 18th March 2017.
  42. Presented a paper inabsentia titled ‘ a study on Financial Performance of Scheduled Commercial banks in India” in the two days International Conference on Interdisciplinary Research Innovations in Science and Humanities held at Bangkok, Thailand on 29th and 30th Nov 2017.
  43. Participated in the national level Case Analysis and presentation in IB organized by PG & Research Department of Commerce with International Business of Hindustan College of Arts and Science on 7th August 2018
  44. Presented a paper inabsentia titled ‘ a study impact of Working Capital on the Profitability of Infosys” in the two days International Conference on Interdisciplinary Research Innovations in Science and Humanities held at Bangkok, Thailand on 26th and 27th Nov 2018.
  45. Presented paper titled “ Mutual Funds Risk and Return” in the national conference on Innovative Practices in management & Technology organized by   Department of Management Studies, Hindustan Institute of Technology, Coimbatore on 1st Feb 2019.
  46. Presented a paper on Recent Trends in Indian Insurance Sector in the national Conference – Commerce 360 organised by PG department of International Business of Sree Narayana Guru College on 6th Feb 2019.
  47. Presented a paper entitled,’ New types of risk and part of insurance in its management’ in the national conference organised by Department of Commerce, Sankara College of Science and Commerce, Coimbatore on 7th Feb 2019
  48. Presented a paper titled’ Opportunities for young Entrepreneurs in recent era” in the National Conference on Economic upsurge through Entrepreneurship held at Department of Commerce, Karpagam Academy of Higher Education on 4th March 2020.

PROFESSIONAL MEMBERSHIP

  1. Life time member in Teaching and Education Research Association
  2. Life time member in Indian Academic Research Association, Trichy

AWARDS / HONOURS

Awards / Honours Agency / Institute Year of Award Awards / Honours Agency / Institute Year of Award Awards / Honours Agency / Institute Year of Award
Best Research Contributor Award Rathinam College of Arts and Science 2015
Long term Service Award Rathinam College of Arts and Science 2015
Best Achiever Award Hypogene Technologies, Chennai 2018
Best Contributor for Swachh Bharat Public Information Bureau, Ministry of Information and Broadcasting, Coimbatore 2018