aarthi1

Dr.M.AARTHI

Dr. M. Aarthi, Assistant Professor in Department of Commerce (CA) has completed her Ph.D from Bharathiar University (SNMV College, Coimbatore) in Marketing on the topic Consumers Buying Behaviour Towards Organic Foods. received the Post Graduate degree in commerce (M.Com) is a Rank holder in M.Com Post Graduate Degree Programme, Bharathiar University and Post Graduate Diploma in Computer Application (PGDCA) through NGM College, Pollachi from Bharathiar University, Coimbatore respectively. During 2009-2011, she had undergone the M.Phil research work in commerce and the specialization area was Marketing in NGM College, Pollachi and has Nine of Teaching experience in Higher education. she has published 15 articles in National and International Journals and has presented 21 papers in various aspects of Marketing topics. She has participated in 9 Workshops and 11 Faculty Development Programmes. she has guided a M.Phil. candidate and supervised final year students on their institutional training and guided MBA students on their project paper, under the field of Marketing, Finance and Human Resource Management. Visited Malaysia for educational trip with MBA students in 2012. From 2016, she has been acted as Internal Auditor in various departments of Internal Quality Assessment Cell, NGM College, Pollachi. She has been approved to be a Internal and External Examiner from 2014 by Bharathiar University. Under Pradan Mandhir Yojana, she has organised a one day extension program in opening youth savings account for college students along with Insurance policy jointly organised by Head Post office,Pollachi. 250 Students in and around pollachi benefited out of it.