BPS1

Dr.S.JAYASHREE

DESIGNATION       : Assistant Professor

QUALIFICATION   :  M.Com., Ph.D.,

EXPERIENCE         : 3 years Teaching, 1.5 years Research, 1 year Industry

DEPARTMENT       : B.Com BPS

Dr.S.JAYASHREE, M.Com., Ph.D., Assistant Professor of Commerce, has completed her Full Time, Doctoral Programme (February, 2018) at the Government Arts College. She has obtained her Masters Degree, M.com (April, 2009) from PSG College of Arts and Science. Completed her Under Graduation, B.com (April, 2007) form PSGR Kishnammal College for women. At present she is pursuing her MBA, at Bharathiar University.

She worked as an Assistant Professor at PSGR Krishnammal College for women and Sri Ramakrishna Arts and Science College for two years. Having an industrial experience of one year. She has also worked as a Research Associate for one and half years for an ICSSR sanctioned funded project at PSGR Krishnammal College for Women.

She has published 13 Research Articles in the reputed Journals and Conferences. Presented papers in 15 National and 7 International Conferences. Has attended 13 Faculty Development Programmes and 15 Workshops, has completed 25 online certification courses from various Universities and Institutes.

She has won 3 Best Paper Awards in National Conferences and has received “Best Outgoing Student Award” during her Post Graduate programme at PSG College of Arts and Science, Coimbatore.

 

S.NO. RESEARCH ARTICLES
1 INTERNATIONAL JOURNALS 2
2 NATIONAL JOURNALS 11
3 WEBINAR COUNT (ATTENDED) 11
4 WEBINAR COUNT (ORGANISED) 4
5 ONLINE COURSES ATTENDED 25
6 WORKSHOP ATTENDED 11
7 FDP COUNT 13

SEMINAR AND CONFERENCE

9 INTERNATIONAL LEVEL : 8
10 NATIONAL LEVEL        : 16

INTERNATIONAL / NATIONAL JOURNALS (13)

  1. S.Jayashree, Y.Beula, “A Study on customers’ perception on modernization of petrol bunks in Coimbatore City”, Journal of Marketing and Sales Management, Volume 4 Issue 1(2020) ISSN: 2457-0095 (Online).
  2. S.Jayashree, Vivedha. P “A Study on Customers Brand Preference and Level of Satisfaction on Fastrack Watches in Coimbatore City”, International Journal of Marketing, Sales and Brand Management, Volume 2 Issue 1(2020).
  3. S.Jayashree, Vivedha. P, “Financial Inclusion through Insurance”, Journal of Banking, Finance and Insurance Management, Volume 3 Issue 1(2020).
  4. S.Jayashree, Vivedha. P, “A Study on Work-Life Balance of Women Employees in Coimbatore City”, Journal of Human Resource and Customer Relationship Management, Vol 4, No 1 (2020).
  5. Jayashree, Dr.R.Sundar, “Venture Capital and Innovation – The Indian Experience”, International Journal of Interdisciplinary Research in Arts and Humanities (IJIRAH), Volume 2, Issue 1, 2017, ISSN: 2456 – 3145, Impact Factor: 4.675.
  6. Jayashree, Dr.Ramashwari Ramchandra, “Challenges for women in today’s workplace – An analysis”, “Women’s role in achieving a sustainable future”, February, 2013, ISBN: 978-93-80800-19-6.
  7. Jayashree, Dr. Rameshwari Ramachandra, “Venture capital financing – A boon for budding entrepreneurs”, “Emerging markets and issues in management”, 2012, ISBN: 978-81-921178-7-4.
  8. Jayashree, Dr. Rameshwari Ramachandra, “Modernization of petrol bunks – The customers’ perception”, 2012, “Consumer Protection” ISBN: 978-93-80539-11-9
  9. Jayashree, Dr. Rameshwari Ramachandra ,“Work place challenges for women – An analytical study” February, 2012, “Contemporary issues in global business management”, ISBN: 978-93-80426-69-3
  10. Jayashree, Dr. Rameshwari Ramachandra, Leena.K.Cherian, “Role of Micro Finance Institutions in financial inclusion”, “Application of Modern Management Thoughts”, February, 2011, ISBN: 978-81-909150-7-6
  11. Jayashree, Dr. Rameshwari Ramachandra , “A study on customers’ perception towards online marketing”, 2011 “Emerging trends in E-Commerce” ISBN: 978-93-80890-27-2
  12. Jayashree, Dr. Rameshwari Ramachandra , “Role of Micro Finance Institutions in rural marketing”, January,2011, “Banking Sector in the current scenario” ISBN: 978-93-80812-06-9
  13. Jayashree, Dr. Rameshwari Ramachandra , “Venture Capital- Its pros and cons in India”, “Impact of Economic Crisis in Global Business Scenario” , 2009 , ISBN: 978-93-80627-18-2

ONLINE COURSES ATTENDED (25)

S.No. Date Name of the organization Title
1. 19.04.2020 Alison University Introduction to Marketing Management – Revised
2. 19.04.2020 Alison University Coronavirus – What you need to know
3. 19.04.2020 Amity Future Academy Social Media Marketing
4. 20.04.2020 Amity Future Academy Digital Marketing Strategies
5. 21.04.2020 Amity Future Academy Mobile App Marketing

6.

21.04.2020 Amity Future Academy Introduction to Product Management
7. 21.04.2020 Amity Future Academy Blockchain use cases
8. 21.04.2020 UNITAR Introduction to Sustainable Finance
9. 22.04.2020 Amity Future Academy Search Engine Optimization
10. 22.04.2020 Amity Future Academy E-mail Marketing
11. 22.04.2020 Amity Future Academy Content Marketing
12. 22.04.2020 Amity Future Academy Blockchain Technology & Management
13. 23.04.2020 Amity Future Academy Cyber Security
14. 23.04.2020 Amity Future Academy HR Management & Analytics
15. 23.04.2020 Amity Future Academy Fundamentals of R
16. 23.04.2020 Amity Future Academy Business Analytics & Intelligence
17. 24th & 25th April, 2020 International Journal of Advance study and Research work (ISSN:2581:5997) Level your Proficiency in English
18. 28.04.2020 Alison University Introduction to Venture Capital – Revised
19. 29.04.2020 Jagannath University, Bahadurgarh, Haryana Covid-19 Combatant
20. 01.05.2020 TCS – NPTEL Business Etiquette
21. 02.05.2020 TCS – NPTEL Introduction to Artificial Intelligence
22. 02.05.2020 Sri Krishna Adithya College of Arts and Science, Coimbatore Introduction to Public Relation Marketing
23. 03.05.2020 TCS – NPTEL Email Etiquette
24. 31.05.2020 TCS – NPTEL Career Edge – Knockdown the Lockdown
25. May, 2020 Cursa – NPTEL Management – Managerial Accounting by NPTELHRD
26. 01.06.2020 Alison University Transform, grow and innovate in finance
27. 03.06.2020 Alison University Succeeding as a venture capitalist

 AWARDS / HONOURS

S.No. Awards / Honours Agency / Institute Year of Award
1. Won best paper award in a National Seminar on “Role of IT in commerce and industry” organized by Sankara College of Science and Commerce, Coimbatore on , 6th January, 2012.
2. Won best paper award in a National conference on “Financial Inclusions” organized by Sri Krishna Arts and Science College, Coimbatore, on 4th & 5th February, 2011
3. Won best paper award in a National level seminar on “Financial re-engineering Strategies and regulations” organized by Dr.N.G.P. Arts and Science College, Coimbatore, on 28th January, 2010.
4. “Best Outgoing Student Award” in the year 2009, during the Post Graduate programme at PSG College of Arts and Science, Coimbatore.