BC4

Ms R. PREETHA LEENA

DESIGNATION         : ASSISTANT PROFESSOR

QUALIFICATION      : M.Com., MBA, (Ph.D)

EXPERIENCE           : 8 YEARS

DEPARTMENT         :  B.Com & M.Com

Mrs.R.Preetha Leena, Assistant Professor, has an industrial experience of 4 years in textile industries and has been in research and teaching for more than 5 years. She is passionate about teaching, research and analytics and has completed her B.Sc (Apparel and Fashion Technology) from PSG College of Technology and her Master’s in Business Administration with specialization in Human Resource Management. She has currently submitted her Ph.D. thesis in Management Studies from Bharathiar University under the guidance of Dr.M.Kirupa Priyadarshini (KCT Business School). She has presented papers in IISc and IIM s, and has presented papers in 8 International Level Conferences and 1 National Level Conference. She has 7 Publications to her credit. She has also completed her Prodegree Course on Data Science from Imarticus Learning (Knowledge Partner – Genpact), Chennai. Apart from that she has attended Certificate Courses on Data Analysis and Model Building for Research from KCT Business School.

SNO RESEARCH ARTICLES
1 INTERNATIONAL JOURNALS 6
2 NATIONAL JOURNALS 5
3 WEBINAR COUNT (ATTENDED) 8
SEMINAR AND CONFERENCE
4 INTERNATIONAL LEVEL : 7
5 NATIONAL LEVEL        : 1

International Journal Publication: 

  • M..Kirupa Priyadashini, Preetha Leena.R, and Dr.R.Venkatesan, “Smartphone Usage and Job Performance-  Assistance or Interference to Work” For International Journal of Pure and Applied Mathematics ISSN: 1314-3395,  Vol. 119, No 17, 2018 Special Issue, pp. 2651~2663
  • Preetha Leena.R and Dr.M..Kirupa Priyadashini, “The Impact of Smartphone Usage at Workplace on Assistance to Work and Productivity, For International Journal of Business Intelligence & Innovations, Special Issue Vol.2, Aug 2017, pp.140-142.
  • Preetha Leena.R, Dr.M..Kirupa Priyadashini and Allwinson Paul.G, “Smartphone Usage: Assistance or Interference to Work and its Impact on Job Performance” For International Journal of Research in IT and Management ISSN(o): 2231-4334 | ISSN(p): 2349-6517, Vol. 7, Issue 1, January – 2017, pp. 87~91
  • Preetha Leena.R and Dr.M..Kirupa Priyadashini, “ The Perceived Organisational Attitude Towads Smartphone Usage at Workplace and Its Impact on Productivity” For International Journal of Trade and Global Business Perspectives ISSN(o) 2319-9059, ISSN(p) 2319-9067 Vol.5, Number 3, July – September 2016, pp 2743-2749
  • Preetha Leena.R and Dr.M..Kirupa Priyadashini, “ The Impact of Personality Traits on Job Performance in the context of Mobile Social Networking” For International Journal of Research in IT and Management ISSN(o) 2231-4334, ISSN(p) 2349-6517 Vol.6 Issue 7, July 2016, pp1-8
  • Preetha Leena.R, Initha Rina.R and Dr.Mohankumar, “Emerging Trends and Opportunities of Green Marketing Among The Corporate World” For International Journal of Research in Commerce, IT & Management –(ISSN 2231 – 5756) Volume No. 2, Issue No. 10, Oct 2012, pp.45-50
  • Preetha Leena.R and Dr.Chandramohan, “Role of Emotional Intelligence for Managerial Effectiveness in the Corporate World” For International Journal of Research in Commerce, Economics & Management (ISSN 2231 – 4245) Volume No. 2, Issue No. 7, July 2012, pp.60-64.

International Conference Publication:

 

  • Preetha Leena.R, Dr.M..Kirupa Priyadashini and Allwinson Paul.G, “The Perceived organisational Attitude towards Smartphone Intrusion and its Impact on Job Performance” For 11th ISDSI International Conference at IIM, Tiruchirappalli. from December 27-30, 2017.
  • Preetha Leena.R, Dr.M..Kirupa Priyadashini and Allwinson Paul.G, “Organisational Attitude towards Smartphone Usage and its Impact on Job Performance”, For The 17th Consortium of Students in Management Research Organized by:  Department of Management Studies, IISc, Bangalore, Nov 20th and 21st
  • Preetha Leena.R and Dr.M..Kirupa Priyadashini, “The Impact of Smartphone Usage at Workplace on Assistance to Work and Productivity”, For International Conference On Interdisciplinary Innovation in Business Management and Technology – Annai Velankanni’s College for Women, Chennai, 10 Aug 2017.
  • Preetha Leena.R and Initha Rina.R , “Roles and Challenges Faced by the Textile Industry for the Sustainable Development in India.” For International Conference On Trade, Markets and Sustainability– Symbiosis Institute of International Business, Pune, 22-23 Feb,2013.
  • Preetha Leena.R and Initha Rina.R , “Stress Management Techniques for Coping with Executive Stress among Corporate Industries.” For International Conference on ‘Current Reality and Emerging Trends in Global Management Practices – Institute of Management Studies, Ahmednagar , 11-13 January,2013’.
  • Preetha Leena.R, Initha Rina.R and Dr.Chandramohan, “Being Assertive – An Essential Skill for New Managers.” For SIMSARC- Annual International Research Conference on Inclusiveness and Innovation – Challenges for Sustainable Growth of Emerging Economies –Symbiosis Institute of Management Studies, Pune, 13-14 Dec,2012 (ISBN:978-93-82062-74-5)
  • Preetha Leena.R, Initha Rina.R and Dr.Chandramohan, “The Importance of Career Management in Coping with Job Stress in today’s Competitive Paradigm” For SIMSARC- Annual International Research Conference on Inclusiveness and Innovation – Challenges for Sustainable Growth of Emerging Economies – Symbiosis Institute of Management Studies, Pune, 13-14 Dec, 2012 (ISBN : 978-93-82062-74-5)
  • Preetha Leena.R and Dr.Chandramohan, “Effectiveness and Role of Social Media on Public Relation.” For International Conference On Emerging Trends In Social Commerce – Madras Christian College, Chennai, 12-13 Sep,2012 (ISBN: 978-93-81006-35-1).

National Conference Publication:

  • Preetha Leena.R and Dr.M..Kirupa Priyadashini, “ The Impact of Smartphone Usage on Knowledge Sharing at Workplace” For National Conference on Emerging Trends in Management – Prof. Dhanapalan College of Arts and Science, Chennai, 23 September,2016.

Certificate Courses:

  • Attended Prodegree Course on Data Science, this program included Data Analytics, Base SAS, R Programming, Python and Tableau, At Imarticus Learning, Knowledge Partner-Genpact, Chennai, September 2017-March 2018.
  • Attended Certificate Course on Model Building for Research and Publication, This Module covered AMOS, VPLS and Smart PLS Software, At KCT Business School, Coimbatore, May, 2016.
  • Attended Certificate Course on Data Analysis for Research and Publication, This Module covered the various Statistical Techniques and SPSS Software, At KCT Business School, Coimbatore, April, 2016.