Dr.S.JAYASHREE

DESIGNATION : Assistant Professor

QUALIFICATION : M.Com., Ph.D.,

EXPERIENCE : 3 years Teaching, 1.5 years Research, 1 year Industry

DEPARTMENT : B.Com BPS

Dr.S.JAYASHREE, M.Com., Ph.D., Assistant Professor of Commerce, has completed her Full Time, Doctoral Programme (February, 2018) at the Government Arts College. She has obtained her Masters Degree, M.com (April, 2009) from PSG College of Arts and Science. Completed her Under Graduation, B.com (April, 2007) form PSGR Kishnammal College for women. At present she is pursuing her MBA, at Bharathiar University.

She worked as an Assistant Professor at PSGR Krishnammal College for women and Sri Ramakrishna Arts and Science College for two years. Having an industrial experience of one year. She has also worked as a Research Associate for one and half years for an ICSSR sanctioned funded project at PSGR Krishnammal College for Women.

She has published 13 Research Articles in the reputed Journals and Conferences. Presented papers in 15 National and 7 International Conferences. Has attended 13 Faculty Development Programmes and 15 Workshops, has completed 25 online certification courses from various Universities and Institutes.

She has won 3 Best Paper Awards in National Conferences and has received “Best Outgoing Student Award” during her Post Graduate programme at PSG College of Arts and Science, Coimbatore.

S.NO.	RESEARCH ARTICLES
1	INTERNATIONAL JOURNALS	2
2	NATIONAL JOURNALS	11
3	WEBINAR COUNT (ATTENDED)	11
4	WEBINAR COUNT (ORGANISED)	4
5	ONLINE COURSES ATTENDED	25
6	WORKSHOP ATTENDED	11
7	FDP COUNT	13
SEMINAR AND CONFERENCE
9	INTERNATIONAL LEVEL :	8
10	NATIONAL LEVEL :	16

INTERNATIONAL / NATIONAL JOURNALS (13)

S.Jayashree, Y.Beula, “A Study on customers’ perception on modernization of petrol bunks in Coimbatore City”, Journal of Marketing and Sales Management, Volume 4 Issue 1(2020) ISSN: 2457-0095 (Online).
S.Jayashree, Vivedha. P “A Study on Customers Brand Preference and Level of Satisfaction on Fastrack Watches in Coimbatore City”, International Journal of Marketing, Sales and Brand Management, Volume 2 Issue 1(2020).
S.Jayashree, Vivedha. P, “Financial Inclusion through Insurance”, Journal of Banking, Finance and Insurance Management, Volume 3 Issue 1(2020).
S.Jayashree, Vivedha. P, “A Study on Work-Life Balance of Women Employees in Coimbatore City”, Journal of Human Resource and Customer Relationship Management, Vol 4, No 1 (2020).
Jayashree, Dr.R.Sundar, “Venture Capital and Innovation – The Indian Experience”, International Journal of Interdisciplinary Research in Arts and Humanities (IJIRAH), Volume 2, Issue 1, 2017, ISSN: 2456 – 3145, Impact Factor: 4.675.
Jayashree, Dr.Ramashwari Ramchandra, “Challenges for women in today’s workplace – An analysis”, “Women’s role in achieving a sustainable future”, February, 2013, ISBN: 978-93-80800-19-6.
Jayashree, Dr. Rameshwari Ramachandra, “Venture capital financing – A boon for budding entrepreneurs”, “Emerging markets and issues in management”, 2012, ISBN: 978-81-921178-7-4.
Jayashree, Dr. Rameshwari Ramachandra, “Modernization of petrol bunks – The customers’ perception”, 2012, “Consumer Protection” ISBN: 978-93-80539-11-9
Jayashree, Dr. Rameshwari Ramachandra ,“Work place challenges for women – An analytical study” February, 2012, “Contemporary issues in global business management”, ISBN: 978-93-80426-69-3
Jayashree, Dr. Rameshwari Ramachandra, Leena.K.Cherian, “Role of Micro Finance Institutions in financial inclusion”, “Application of Modern Management Thoughts”, February, 2011, ISBN: 978-81-909150-7-6
Jayashree, Dr. Rameshwari Ramachandra , “A study on customers’ perception towards online marketing”, 2011 “Emerging trends in E-Commerce” ISBN: 978-93-80890-27-2
Jayashree, Dr. Rameshwari Ramachandra , “Role of Micro Finance Institutions in rural marketing”, January,2011, “Banking Sector in the current scenario” ISBN: 978-93-80812-06-9
Jayashree, Dr. Rameshwari Ramachandra , “Venture Capital- Its pros and cons in India”, “Impact of Economic Crisis in Global Business Scenario” , 2009 , ISBN: 978-93-80627-18-2

ONLINE COURSES ATTENDED (25)

S.No.	Date	Name of the organization	Title
1.	19.04.2020	Alison University	Introduction to Marketing Management – Revised
2.	19.04.2020	Alison University	Coronavirus – What you need to know
3.	19.04.2020	Amity Future Academy	Social Media Marketing
4.	20.04.2020	Amity Future Academy	Digital Marketing Strategies
5.	21.04.2020	Amity Future Academy	Mobile App Marketing
6.	21.04.2020	Amity Future Academy	Introduction to Product Management
7.	21.04.2020	Amity Future Academy	Blockchain use cases
8.	21.04.2020	UNITAR	Introduction to Sustainable Finance
9.	22.04.2020	Amity Future Academy	Search Engine Optimization
10.	22.04.2020	Amity Future Academy	E-mail Marketing
11.	22.04.2020	Amity Future Academy	Content Marketing
12.	22.04.2020	Amity Future Academy	Blockchain Technology & Management
13.	23.04.2020	Amity Future Academy	Cyber Security
14.	23.04.2020	Amity Future Academy	HR Management & Analytics
15.	23.04.2020	Amity Future Academy	Fundamentals of R
16.	23.04.2020	Amity Future Academy	Business Analytics & Intelligence
17.	24^th & 25^th April, 2020	International Journal of Advance study and Research work (ISSN:2581:5997)	Level your Proficiency in English
18.	28.04.2020	Alison University	Introduction to Venture Capital – Revised
19.	29.04.2020	Jagannath University, Bahadurgarh, Haryana	Covid-19 Combatant
20.	01.05.2020	TCS – NPTEL	Business Etiquette
21.	02.05.2020	TCS – NPTEL	Introduction to Artificial Intelligence
22.	02.05.2020	Sri Krishna Adithya College of Arts and Science, Coimbatore	Introduction to Public Relation Marketing
23.	03.05.2020	TCS – NPTEL	Email Etiquette
24.	31.05.2020	TCS – NPTEL	Career Edge – Knockdown the Lockdown
25.	May, 2020	Cursa – NPTEL	Management – Managerial Accounting by NPTELHRD
26.	01.06.2020	Alison University	Transform, grow and innovate in finance
27.	03.06.2020	Alison University	Succeeding as a venture capitalist

AWARDS / HONOURS

S.No.	Awards / Honours Agency / Institute Year of Award
1.	Won best paper award in a National Seminar on “Role of IT in commerce and industry” organized by Sankara College of Science and Commerce, Coimbatore on , 6^th January, 2012.
2.	Won best paper award in a National conference on “Financial Inclusions” organized by Sri Krishna Arts and Science College, Coimbatore, on 4^th & 5^th February, 2011
3.	Won best paper award in a National level seminar on “Financial re-engineering Strategies and regulations” organized by Dr.N.G.P. Arts and Science College, Coimbatore, on 28^th January, 2010.
4.	“Best Outgoing Student Award” in the year 2009, during the Post Graduate programme at PSG College of Arts and Science, Coimbatore.

Our Team

Dr.S.JAYASHREE

INTERNATIONAL / NATIONAL JOURNALS (13)

ONLINE COURSES ATTENDED (25)

AWARDS / HONOURS

Other Members

Dr. K. PARIMALAKANTHI

Dr. K. R. KAVITHA

Dr. A. RAMASETHU

Sreejith Vignesh B P(2020),published a paper on “Incremental Research on Cyber security Metrics in Android Applications by implementing the ML Algorithms in Malware Classification and Detection” Journal of Cyber Security and Information Management Vol.3,No.1,PP 14- 20, 2020.

Sathya(2020), published a paper on “ Glaucoma Detection in Retinal Images using Image Processing Techniques-A Survey” in The International Journal of Analytical and Experimental Modal Analysis – UGC Care , Volume XII, Issue 02, February 2020,ISSN :0886-9367,Page Number:256-263.

R.Sathya(2020), published a paper on “ Glaucoma Detection through Image Processing” in Test Engineering and Management-Scopus Indexed Journal , Volume 82,Issue 2020,ISSN :0193-4120 ,Page Number:15014 -15018.

S.Malathi (2020) published a paper “A Prototype Model of Virtual Authenticated Key Exchange Mechanism over secured Channel in Ad-Hoc Environment” in International Journal of recent Technology and Engineering, ISSN No. 2277-3878, Volume 08, Issue 05.

Reshma (2019), published a paper under the title of “An Evolutionary Concept based Multi Keyword Searchable Encryption Mechanism Over Encrypted Cloud Data” at jour of Adv Research in Dynamical and Control System, Vol. 11,06-Special Issue.

R.Sathya (2019),published a paper on “ MOBILE WIMAX” in the International Journal of Research and Analytical Reviews, Volume 6 ,Issue 1 E-ISSN : 2348-1269,P-ISSN :2349-5138 ,Page Number:506-508.

S.Malathi (2019) published a paper “Secured Policy based Resource Access and User Authentication in Ubiquitous Computing Environment” in International Journal of Innovative Technology and Exploring Engineering, ISSN No. 2278-3075, Volume 09, Issue 02.

R.Sathya (2018), published a paper on “Image Processing”, in International Independent Journal of Computer Science and Commerce, Volume 1, Issue 2, ISSN: 2018-0101.

S.Malathi (2018), published a paper “A Comprehensive Exploration of Smartphone Network Traffic and Application Wakeup Pattern” in International Journal of Scientific Research in Computer Science Applications and Management Studies (IJSRCSAMS), ISSN 2319 – 1953, Volume 7, Issue 4 .

S.Malathi (2018), published a paper “Anatomizing IoT for 21^st century Education System” in International Journal of Management, Technology and Engineering, ISSN 2249 – 7455, Volume 8, Issue XII.

S.Malathi (2018), published a paper “Convergence of Big Data and Internet of Things – Study and Analysis” in International Journal of Management, Technology and Engineering, ISSN 2249 – 7455, Volume IX, Issue 1 .

S.Malathi (2018), published a paper “A Literature study of Big Data Analytics and IoT” in International Journal of Scientific Research and Review, ISSN No. 2279 -543X, Volume 07, Issue 02, UGC Journal No.: 64650.

K.Sathiesh Kumar (2018) published a paper “A Comprehensive Exploration of Smartphone Network Traffic and Application Wakeup Pattern” in International Journal of Scientific Research in Computer Science Applications and Management Studies (IJSRCSAMS), ISSN 2319 – 1953, Volume 7, Issue 4 .

K.Sathiesh Kumar (2018) published a paper “Anatomizing IoT for 21^st century Education System” in International Journal of Management, Technology and Engineering, ISSN 2249 – 7455, Volume 8, Issue XII.

K.Sathiesh Kumar (2018) published a paper “Convergence of Big Data and Internet of Things – Study and Analysis” in International Journal of Management, Technology and Engineering, ISSN 2249 – 7455, Volume IX, Issue 1 .

K.Sathiesh Kumar (2018) published a paper “A Literature study of Big Data Analytics and IoT” in International Journal of Scientific Research and Review, ISSN No. 2279 -543X, Volume 07, Issue 02, UGC Journal No.: 64650.

K.Sathiesh Kumar (2017), published a paper “Stem Education : Key to Modern Society” in International Journal of Advanced Research in Science and Engineering (IJARSE), ISSN 2319 – 8354, Volume 6, Issue 10.

K.Sathiesh Kumar (2017), published a paper “Technology Overview and Future Trends of Narrow Band IoT” in International Journal of Innovations & Advancement in Computer Science (IJIACS), I9SSN 2347 – 8616, Volume 6, Issue 11 .

S.Malathi (2017), published a paper “Stem Education: Key to Modern Society” in International Journal of Advanced Research in Science and Engineering (IJARSE), ISSN 2319 – 8354, Volume 6, Issue 10.

S.Malathi (2017), published a paper “Technology Overview and Future Trends of Narrow Band IoT” in International Journal of Innovations & Advancement in Computer Science (IJIACS), I9SSN 2347 – 8616, Volume 6, Issue 11 .

Sathya (2017), published a paper on “ Glaucoma Detection in Retinal Images using Image Processing Techniques-A Survey” in The International Journal of Analytical and Experimental Modal Analysis – UGC Care , Volume XII, Issue 02, ISSN :0886-9367,Page Number:256-263.

Sathya(2016), published a paper on “Review on 5G Wireless Technologies”, in International Journal of Contemporary Research in Computer Science and Technology (IJCRCST), Vol 2, Issue12, e- ISSN(23955325) PG.NO . 1111-1112.