Fin 1



QUALIFICATION                : M.Com., MBA., M.Phil, PGDCA.,  PGDFM., SLST, PhD.

EXPERIENCE                      :  17 Years

DEPARTMENT                    : COMMERCE

Dr. V.SRIDEVI, M.Com.,M.Phil.,MBA.,PGDCA.,Ph.D., Associate Professor of Commerce and Co-ordinator of Consumer Club.  She has been awarded Doctorate degree in Commerce by Bhrathiar University in the year 2017. She has around 17 years of teaching experience in UG nd PG levels by serving as a Assistant Professor and Associate Professor in Commerce Department in various Institutions. She has produced 7 M. Phil scholars. She has published 7 research papers in National and International  Journals and has presented 37  papers in various national and international level Seminars and Conferences. Serving as Bharathiar University end semester Examinations University Representative, Central Valuation External Examiner and Question Paper setter UG & PG to various Autonomous Institutions. Responsibilities held include Board of Studies Member in Commerce, Member in Curriculum Development Cell, Member in Question paper Scuritinization, Chief Examiner in Autonomous Examination Central Valuation and Internal Scuritinization member in Best Faculty Award.




10 NATIONAL LEVEL        : 21


National – 2

  • Service Quality Dimensions of Corporate Retail Outlets on Customers With Special Reference to Coimbatore City – Factor Analysis , Indian Journal of Applied Research, Vol : 5, Issue: 8, August 2015.
  • Financial Performance of Selected Banks in India, Journal of Information and Computational Science, Vol:9 Issue:10, October 2019.

International – 5

  • Impact of modernized Retailer’s on Customers – with special reference to Coimbatore City – International Journal of Marketing, Financial Services & Management Research, Vol.2No.1, Jan-March 2013.
  • Children’s Influence in Family Purchase Decision Making – ZENITH International Journal of Multidisciplinary Research, Vol.4(2),Feb.2014,.
  • Customer Buying Behaviour in Corporate Retail Outlets with special reference to Coimbatore City – International Research Journal of Management and Commerce, Vol : 6 Issue: 6, June 2019.
  • Investor’s Behavior Towards Mutual Fund Investments, EPRA International Journal of Research and Development, Vol : 4 Issue: 7, July 2019.
  • Financial Performance of IT Sector Companies in India, The International Journal of Analytical and Experimental Modal Analysis, Vol.XI, Issue.X, October 2019.


Attended : 22 

Conducted: 3


Attended : 10

  • Research & Teaching on 4th & 5th June 2012 Business Research Methods and Application of Statistical Package on 20th Sep.2014 at E-Education: Content, Tools and Technologies –  7th to 11th Dec. 2015
  • Capacity Building Workshop on ICT & Web Tools for Emerging Higher Education Needs – 17th to 21st May 2016
  • Six Sigma & Lean Manufacturing on 17th June 2016 organised by Dept of Management Studies, Nehru Institute of Technology
  • Autonomy and Outcome Based Education – 23rd to 27th May 2017
  • Application of SPSS and Pivot Table – 6th and 7th Sep, 2017
  • Innovating Smart Teachers: Terain The Trainer Concept – 18th Nov to 24th Nov 2017
  • Research Methodology – 10th March 2018
  • Innovating Smart Teachers: Terain The Trainer Concept – Version 2.2 – 25th April to 18th may 2018
  • Plan Today for Better Tomorrow – 9th Jan 2019
  • Cyber Security Bootcamp – 4th Feb 2020

Conference: Participation & Presentation



Date Name of the Institution  and the Theme Title of the Paper
1 10.02. 2009 International Seminar on ‘Management Challenges in the Era of Global Recession’ in  Sengunthar Institute of Management Studies Impact of globalization on Developing Countries and India
2 11.02.2010 International Seminar on Impact of Information Technology in Financial Sectors in VIVEKANANDHA College of Arts and science for women Role of IT in marketing services
3 26.02.2011 International Seminar on”Impact of LPG in Indian Business Scenario”in Annai Mathammal Sheela Engineering College Impact of LPG in HRM In Indian Business Scenario
4 14.09.2012 International conference on global crisis and its impact on Indian business in  Annai Mathammal sheela engineering college Global crisis and its impact on Indian Tourism industry
5 17.09.2012 International conference on India Towards Green  Marketing in PKR Arts College for Women Green Marketing – an delineate
6 19.10.2013 International Conference on New Vistas of Indian Business in Global Scenario in Brahma School of Business Green Marketing
7 15.02.2014 International Conference on Emerging Trends in HR Practices in PGP College of Arts and Science Knowledge Management in HR
8 27.08.2014 International Conference on Global Finance : Issues and Challenges in SNR Sons College Foreign Direct Investment
9 06.02.2015 International Seminar on Emerging Trends in Global and Indian Financial Markets in Hindustan College of Arts and Science Commodity Market in India
10 18.8.2016 Internation Conference on Re-Engineering Business Concepts and Rapid Changes in Worldwide Business Patters in Rathinam College of Arts & Science Re-Versionn of Business Process in Technology
11 29.11.2016 & 30.11.2016 International Conference on Interdisciplinary Research Innovations in Computer Science, Biosciences and Electronics in Nehru Arts and Science College Indian Agriculture Industry – An Overview
12 29.11.2017 & 30.11.2017 International Conference on Interdisciplinary Research Innovations in Science and Humanities in Nehru Arts and Science College M-Governance in Indian Context
13 26.11.2018 & 27.11.2018 International Conference on Interdisciplinary Research Innovations in Science and Humanities in Nehru Arts and Science College Factors Affecting Customers Investment towards Life Insurance Policies
14 08.02.2019 International Conference in Risk Management & Insurance – An Analysis in Nehru Institute of Technology Risk Management in Insurance Industry
15 01.03.2019 International Conference on Business Innovation through Technological Advancement in Rathinam College of Arts and Science Digitilization and Changing Face of Supply Chain Management

11.11.2019 & 12.11.2019

International Conference on Interdisciplinary Research Innovations in Science and Humanities in Nehru Arts and Science College Role of Mudra Yojana on Financial Inclusion and Entrepreneurship Development



Date Name of the Institution  and the Theme Title of the Paper
1 21.02.2008 National Conference on Changing Face of Indian Banking in G RD School of Commerce & International Business Customer – Banker Relationships
2 21.08.2008 National Seminar on Global Challenges In Cyber Business  in Nehru College of Arts and Science Cyber Business-An Overview
3 28.08.2008 & 29.8.2008 UGC Sponsored National Level Seminar on “Customer Relationship Management” in Providence  College For Women CRM in banking
4 30.06.2009 National Level Seminar on “Consumer Awareness Legislations” in RVS College of Arts and Science Importance of Consumer awareness and its needs.
5 17.07.2009 & 18.07.2009 UGC Sponsored National Level Conference on Indian Economy in 21st Century Reviews Prospects and Issues in Erode   Arts and Science College. Economic reforms on CPSE in India (with special reference to HR)
6 01.08.2009 & 02.08.2009 UGC Sponsored National Level Seminar on Awareness of Human Rights in Khadir Mohideen College Human Rights and Environment Issues In Multilateral Treaties
7 07.08.2009 & 08.08.2009 UGC Sponsored National Level Seminar on E-Governance : Issues and Challenges in Gobi Arts & Science College E -Voting System in India
8 25.09. 2009 National Level Conference on The Global Financial Crisis and its Impact on India in Maharaja Arts & Science College Positive Impact of Global Finance in India
9 06.02. 2010 National Level Seminar on Financial Markets – Innovations and Growth in VLB Janakiammal College of Arts & Science Globalization of Financial Markets
10 10.02.2010 National Level Seminar on Empowerment of Women Through Self Help Groups in RVS College of Arts & Science Role of SHGs in rural area
11 24.01.2011 National Level Seminar On Financial Inclusion in Valluvar College of Science & Management Taking Banking services to the common Man-Financial Inclusion
12 30.09.2011 National level seminar on Emerging Dimensions of Globalisation in the Indian in  K.S.G. College of arts and science economy Impact of corporate retailers on customers – Coimbatore city
13 06.01.2012 National level seminar on “Role of IT in commerce and industry” in Sankara College of science and commerce E-Banking and its impacts
14 06.01.2012 National Level Seminar on”Impact of Global Recession in Banking Companies” in Sree Ramu College of arts and science Causes and consequences of recession in banking sector
15 22.02.2012 National conference on Consumer protection in  KAAMADHENU Arts and science Mobile Banking service sector
16 17.03.2012 National Conference on Emerging Trends in Banking Sector in SNR Sons College Credit and Risk Management for Banks
17 08.02.2013 National Level Seminar on Green Marketing – Opportunities and Challenges in Parks College Green Marketing –  Opportunities and  Challenges
18 03.01.2014 & 04.01.2014 National Seminar on Research Methods in Social Sciences in PKR Arts college for women Review of Literature
19 25.06.206 & 26.6.2016 Financial Conclave in Nehru Institute of Technology Activity Based Costing
20 30.8.2017 National Symposium on Financial Markets and Economic Development Role of Financial Markets in Economic Development
21 10.01.2018 National Conference on Digital India and its Transformation Digitalization and its impact on Economy


Membership : Life Time Member in Indian Academic Researchers Association

Other Members