DESIGNATION                    :  ASSOCIATE PROFESSOR

QUALIFICATION                : M.Com., MBA., M.Phil, PGDCA.,  PGDFM., SLST, PhD.

EXPERIENCE                      :  17 Years

DEPARTMENT                    : COMMERCE

Dr. V.SRIDEVI, M.Com.,M.Phil.,MBA.,PGDCA.,Ph.D., Associate Professor of Commerce and Co-ordinator of Consumer Club.  She has been awarded Doctorate degree in Commerce by Bhrathiar University in the year 2017. She has around 17 years of teaching experience in UG nd PG levels by serving as a Assistant Professor and Associate Professor in Commerce Department in various Institutions. She has produced 7 M. Phil scholars. She has published 7 research papers in National and International  Journals and has presented 37  papers in various national and international level Seminars and Conferences. Serving as Bharathiar University end semester Examinations University Representative, Central Valuation External Examiner and Question Paper setter UG & PG to various Autonomous Institutions. Responsibilities held include Board of Studies Member in Commerce, Member in Curriculum Development Cell, Member in Question paper Scuritinization, Chief Examiner in Autonomous Examination Central Valuation and Internal Scuritinization member in Best Faculty Award.

Publications:

National – 2

• Service Quality Dimensions of Corporate Retail Outlets on Customers With Special Reference to Coimbatore City – Factor Analysis , Indian Journal of Applied Research, Vol : 5, Issue: 8, August 2015.
• Financial Performance of Selected Banks in India, Journal of Information and Computational Science, Vol:9 Issue:10, October 2019.

International – 5

• Impact of modernized Retailer’s on Customers – with special reference to Coimbatore City – International Journal of Marketing, Financial Services & Management Research, Vol.2No.1, Jan-March 2013.
• Children’s Influence in Family Purchase Decision Making – ZENITH International Journal of Multidisciplinary Research, Vol.4(2),Feb.2014,.
• Customer Buying Behaviour in Corporate Retail Outlets with special reference to Coimbatore City – International Research Journal of Management and Commerce, Vol : 6 Issue: 6, June 2019.
• Investor’s Behavior Towards Mutual Fund Investments, EPRA International Journal of Research and Development, Vol : 4 Issue: 7, July 2019.
• Financial Performance of IT Sector Companies in India, The International Journal of Analytical and Experimental Modal Analysis, Vol.XI, Issue.X, October 2019.

Webinar: 

Attended : 22 

Conducted: 3

 FDP

Attended : 10

• Research & Teaching on 4^th & 5^th June 2012 Business Research Methods and Application of Statistical Package on 20^th Sep.2014 at E-Education: Content, Tools and Technologies –  7th to 11^th Dec. 2015
• Capacity Building Workshop on ICT & Web Tools for Emerging Higher Education Needs – 17^th to 21^st May 2016
• Six Sigma & Lean Manufacturing on 17^th June 2016 organised by Dept of Management Studies, Nehru Institute of Technology
• Autonomy and Outcome Based Education – 23^rd to 27^th May 2017

• Application of SPSS and Pivot Table – 6th and 7th Sep, 2017
• Innovating Smart Teachers: Terain The Trainer Concept – 18^th Nov to 24^th Nov 2017
• Research Methodology – 10^th March 2018
• Innovating Smart Teachers: Terain The Trainer Concept – Version 2.2 – 25^th April to 18^th may 2018
• Plan Today for Better Tomorrow – 9^th Jan 2019
• Cyber Security Bootcamp – 4^th Feb 2020

Conference: Participation & Presentation

International

National

Membership : Life Time Member in Indian Academic Researchers Association