Ms. N. KIRUTHAIKALATHA
DESIGNATION : Assistant Professor
QUALIFICATION : M.Phil.,
EXPERIENCE : 1 Year
DEPARTMENT : B.Com
Ms. N.KIRUTHIKALATHA MCOM(CA)., M.Phil., Assistant Professor of COMMERCE WITH CS & IT. She has 7 months of experience in teaching. She has completed her Post Graduate Degree in Master of Commerce with Computer Applications at Sri Ramakrishna college of arts and science for women, Coimbatore. She has obtained her Master of Philosophy in Commerce at Avinashilingam institute for home science and higher education for women, Coimbatore with specialization of Marketing.
Her Research area includes Marketing, customer behaviour towards social media advertising. She has attended many International and National Conferences, Workshops and Seminars. She enriched her teaching technique through attending many Faculty Development Programs. She has published many research papers in International and National Journals. She has presented a various paper in International and National Conferences. She has also organized Seminars and Workshops for the Students.
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SNO |
RESEARCH ARTICLES |
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1 |
INTERNATIONAL JOURNALS |
02 |
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2 |
NATIONAL JOURNALS |
02 |
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3 |
WEBINAR COUNT (ATTENDED) |
01 |
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4 |
WORKSHOP ATTENDED | 01 |
| 5 | FDP COUNT | 01 |
| SEMINAR AND CONFERENCE | ||
| 7 | INTERNATIONAL LEVEL | 02 |
| 8 | NATIONAL LEVEL | 01 |
| 9 | STATE LEVEL | 01 |
INTERNATIONAL / NATIONAL JOURNALS (7)
- Impulsive buying behaviour of cosmetic products towards social media advertisement, Our heritage, Volume:68 Issue:30, February- 2020, ISSN: 0474-9030.
- Role of social media marketing in new product development, Our heritage, Volume:68 Issue:44, February-2020, ISSN: 0474-9030,
- Digital asset management -what is it and why your need it ISBN: 978-81-935892-6-7.
